More demand for every impression you own.
uSSP connects your websites, apps and video inventory directly to premium, trusted demand partners across the UMG programmatic ecosystem — with ML-driven yield optimization turning unsold impressions into revenue instead of empty ad calls.
Built to move real inventory, not just ad calls.
Every part of uSSP is built around one goal — getting your impressions in front of demand that actually pays for them, without you losing visibility or control along the way.
High-quality demand
We work with premium demand partners and monitor fill quality closely, so your inventory is matched with buyers who actually convert — not junk traffic.
Full visibility
See exactly who's buying, at what price, and how each placement performs — real-time reporting down to the ad unit, with nothing hidden in a black box.
Placement control
Set price floors, choose formats, whitelist or block demand sources. You decide what runs on your inventory — uSSP just makes it profitable.
Direct demand access
Plug straight into large-scale Ad Exchanges, DSPs, SSPs and Ad Networks — the connections most publishers can't get on their own.
ML-driven yield
Machine-learning models pick the optimal floor price and demand mix for every impression in real time — no manual waterfall tuning required.
Cookieless-ready
Alternative ID support (ID5, UID2) keeps your inventory addressable — and monetizable — as third-party cookies disappear.
Whatever you run, there's a fit.
uSSP adapts to the shape of your inventory — from a single content site to a full-scale ad network reselling demand at volume.
Websites & content platforms
Monetize display, native and video placements across your site without juggling a dozen separate demand tags.
Talk to usMobile & in-app inventory
Rewarded, interstitial and banner formats connected to app-focused demand, with in-app-specific reporting and controls.
Talk to usWholesale demand access
Plug your own network into uSSP's demand pool as a supply reseller and extend what you can offer your own publishers.
Talk to usuSSP is one piece of the UMG stack.
Pair your supply with UMG's demand-side, exchange and verification tools — or use uSSP entirely on its own.
UMG has been building AdTech infrastructure since 2011 — uSSP runs on the same programmatic core that already powers 100,000+ campaigns a year across Eastern Europe, the Middle East and Asia.
Works alongside your existing stack — uSSP integrates with the anti-fraud, analytics and verification tools you already trust, including Protected Media, Weborama and AmberData, plus direct routes into partners like GPMD.
Get familiar before you go live.
UMG Wiki
Integration guides, tag specs and platform reference for engineering teams.
Open docs →Education hub
Programmatic fundamentals and platform training from the UMG team.
Start learning →VAST Inspector
Validate and debug your video ad tags before they go live on uSSP.
Inspect a tag →
